Measuring usefulness of a product

Cognitive group discusses this topic in the paper “Measuring a product’s usefulness” accepted and to be presented at the ergonomics world congress IEA 2012 in Brasil.
 
Paper is written in collaboration with Prof. Jean-Marc Robert (École Polytechnique of Montreal) and Tigran Atoyan, MSc. (University of Oxford).
 
Decision makers should put a major effort in understanding a product’s […]